Do You Need Protection from Your SEO Professional?
I get many people asking me for help; most are extremely cautious due to the work of other SEO companies. They see SEO as a glorified protection racket. Sadly I have to agree with them.
Like gangland thugs, these SEOs demand a monthly fee, initially to promote their clients’ websites and, after a while, to release them from the jaws of the rampaging black and white animals belonging to that US-based mob, Google.
Yet if the same SEOs behaved according to the rules of the syndicate, the Google Mafioso (webspam team) would leave them alone. They would be protected.
However, time and time again, they use underworld techniques to impress clients with short term gains that will eventually lead to the gates of Hades. Where the modern incarnation of Charon; (formally Matt Cutts); steers them on their way to doom.
The most common con game used is the illicit scheme of using link farms. However, some SEOs do not even know they are doing this. They extort money from their clients and then conspire to use other companies to build the links that initially move their clients’ websites higher. This con trick entitles them to keep the difference between the amount swindled from the client and the amount paid to the crew doing the work.
There are numerous other ways that an SEO will fail to protect you; these include buying paid for links and one of my bugbears not even optimising the coding and content of your website. They solely rely on cheating the mob by gaining links.
All of this need not be!
For a few grand we will…wait! I ask again:
“Do you need Protection from SEO protection rackets?” YES! Do you need to pay extortionate fees? NO! All you need is to use WTF SEO!