Paid for Links; without a nofollow; are a big no, no in the eyes of Google and other search engines. Paid Links are links that should only pass on website traffic and not link juice. If the link juice passes to another website and the link is a paid for link you will be punished by Google's algorithm.
I get many people asking me for help; most are extremely cautious due to the work of other SEO companies. They see SEO as a glorified protection racket. Sadly I have to agree with them.
Like gangland thugs, these SEOs demand a monthly fee, initially to promote their clients’ websites and, after a while, to release them from the jaws of the rampaging black and white animals belonging to that US-based mob, Google.
It looks like Feefoo has changed how it works; however, I have not had time to take a complete look at how they are now working. I have left what is written below as a guide on what to look for if you consider using a review company.
I don’t like doing this, writing about a local company; however, Feefo is in my mind, offering a paid-for link-building service to their numerous clients, including Iglu Cruises. Before I start, this is not an attack on Iglu; it just so happens I saw them on Feefo when I was doing my research. As I have mentioned before, it seemed apt to add them here.
Iglu Cruise recently took over from cruise dot co dot UK as the number one cruise travel agent website in the UK within Google search pages for terms like Cheap Cruises, but will they stay there?
I feel I need to add that as a Travel SEO, I have done some work in the past for a competitor of Iglu Cruise; namely Adore Cruises who have the sort of issues caused by having a link profile that used some techniques mentioned below.