SEO’s should know better, yet many undertake frowned upon Local SEO techniques in order to gain clients. Two such techniques are using boilerplate’s and attacking terms that clients may use; such as Architect Midhurst.
Boilerplate’s to Attack Towns & Cities via SEO
I am really surprised that this is still happening. What a boilerplate is, is to create a webpage of content to attack a town or city. Then use the same content on another page in order to attack another town or city by just exchanging the name of the town or city with the one you want to rank for. Not sure if that reads well or not; but I am sure you get my drift.
Using Boilerplate’s & Attacking Client Based Terms such as Architect Midhurst