WTF! SEO is crucial if you want your website to rank. However, finding the right SEO Consultant is vital. Don’t hire an SEO because they are cheap, nor the one with the glossy brochure. Also, don’t employ your friends, mate.
Having worked in the SEO industry for many years, WTF is more than just an SEO Consultant. During this time, I have learned what not to do! Which is perhaps more important than knowing how to gain rankings within Google’s Hummingbird Algorithm.
Who Needs to Employ an SEO Consultant?
The simple answer is you! Your rivals build new websites daily. With each page or site, rankings on Google and other search engines are harder to achieve. Hiring an SEO Consultant can help you stay where you are. A real expert will help you to rank higher.
What is an SEO Consultant?
The term “consultant” refers to a specialist in a distinct field. An expert with a background in search engine optimisation is often called an SEO consultant.
What Does An SEO Consultant Do?
An SEO consultant will advise you on how to gain visitors via organic and or paid for search. Organic search includes technical SEO, on-page SEO and off-page SEO. Paid for search can use ad networks such as Google’s AdWords and social media such as Facebook and Twitter.
Some consultants work in all areas of SEO. Others will specialise in one or two fields. Therefore before starting any work with an SEO professional, ask them, “in which area do you work?” You might find you need two SEO’s to achieve your goals.
SEO’s may be experts in technical SEO, some in local SEO, others in content management, and some link builders. Draw a simple Venn diagram for the three organic tasks (technical, on-page and off-page). There will be an overlap between the roles. Also, don’t forget the pay per click experts.
What is Technical SEO?
Technical SEO is optimising a website to make it easy for search engines to evaluate. Technical SEO involves, but not limited to:
- Making the site easier to crawl
- Making sure the website is Mobile-Friendly
- Making sure the website is fast loading
- Making sure the website uses SSL
- Making sure the website robots text file is correct
- Making sure you are using both an HTML and an XML sitemap
- Making sure a preferred domain is set up (i.e. non-www or www.).
- Making sure the website’s navigation helps the search engines understand your product.
What is On-Page SEO?
Getting an individual webpage to rank involves on-page SEO. The main emphasis is focussing on coding and content. A lot of the technical SEO side of things aids the on-page SEO, especially getting the coding right.
I must insert a word of warning here. Don’t listen to an SEO if they start to spout about keyword density, and you need a certain percentage of keywords on your webpage. It’s bollocks! The way keywords are used in Google has changed as they adapt their algorithm.
What is Off-Page SEO?
While technical SEO and on-page SEO look at your physical website, off-page SEO is all about what you do to promote your site elsewhere. This involves link-building, social media usage and can include paid for advertising such as pay per click (PPC). PPC is available on most search engines such as Google and social platforms such as Facebook & Twitter.
What is Local SEO?
Some add local SEO to an SEO’s list. Local SEO is a mishmash of all the elements, technical SEO, on-page SEO, and off-page SEO, emphasising ranking within your niche in your local area. Local SEO can help you rank nationwide.
The rest of this page is old content, out of date and in need of work. It now serves as a test page.
As a Portsmouth based SEO Consultant, I helped clients achieve their goals by acting as an SEO coach and not just an SEO Consultant. Minor fixes were free, but I never got around to offering regular services for only £30 a month. I have stopped being an SEO! I have also stopped offering a Web Design service via WTF SEO.
Ask yourself this: “Is using SEO Consultancy Services expensive?” WTF SEO is run by an SEO Consultant who finds ways to get you noticed for less than you think!
However, am I any good? Well, in the past, the chances were that you found me by searching for SEO Portsmouth or some other search-related term and based in this area of Hampshire. SEO is changing all the time, and the only way I can prove I am any good is by being high for my local search terms.
The philosophy of WTF SEO is to work mainly as an SEO Coach. By empowering you with the knowledge to help you attract website visitors. Thereby ultimately new business for as little as is possible. Often for no fee whatsoever. What is a better way there to gain a return on investment?
About WTF SEO
SEO Rates (Fees)
I worked on a scheme where I would only charge £30 a month for clients wishing to retain me. The fee covered admin fees, reports, simple Q&A’s and small pieces of work.
As I am retired, and your website requires regular or a little more hands-on work, I will not charge a fee of just £99.99pcm. Depending on your niche and your catchment area, this fee will not eventually drop to my retaining fee of only £30 per calendar month. See, I don’t do this anymore!
For small agencies and one-person bands, I thought about offering a service where I will look after the local SEO side of things for your clients for just £99.99pw. The fee would be payable monthly in advance. Companies with more than five clients will be charged extra for each additional customer.
More details can be found on the page covering SEO Rates.
Why WTF SEO?
The SEO world is full of SEO Consultants & Companies who are good at what they do! HOWEVER; for every person who is good at SEO, hundreds use poor SEO techniques to try and gain quick results that may hurt their clients in the future.
What is WTF SEO?
This website was going to be a blog about poor SEO. I then decided to turn it into a test website, then a business website that attacked related search terms and now…?
WTF SEO now has two primary purposes; firstly, for me acting as an SEO Consultant. Secondly, I can help others by highlighting their mistakes and showing examples of poor SEO that is being carried out by companies who should know better.
No SEO Job is too Small
I firmly believe that no job is too small and will act as an SEO Expert for almost anyone who needs help. That is as long as their websites are not too risqué. However, I have now changed my pricing structure; well, I no longer have one.
I Also want to Help the Small Guy With Local SEO
WTF SEO has had success with large companies attacking significant search terms. However, now the focus is to help the small guy. By assisting them to rank high within their town or city. By working with localised search terms, I can keep my price to a minimum, in fact, to nothing; except expenses and perhaps a donation!
Consultancy Catchment Area
Dare I say the whole country? Well, in this day and age, you need to be flexible; however, my preferred catchment area is in and around Hampshire; Berkshire; London; Surrey & West Sussex. I have placed Hampshire before Berkshire as I live there and not because I don’t know my alphabet.
Other towns and cities could include Aldershot; Chichester; Fareham; Gosport; Guildford; London; Southampton & Woking.
An SEO Expert in Various Niches
I have much experience within search; though not necessarily an expert in all of them (except regarding SEO); here are a few diverse niches I have worked in:
One area I excel in is travel SEO. In the past, I have created two separate websites that have reached the top 5 for cheap cruises; a third is currently on its way. I once even overtook Royal Caribbean in the UK for the term Royal Caribbean; I sold the website soon afterwards.
SEO for Mobility Scooters
Once asked to supply leads to a network of mobility scooter agents, I created a website that ranked in the top three in 468 towns in the UK; over 350 were number one positions! Again I sold the site to the client, and it has never been the same since!
SEO for Moroccan Tiles
One former client was number one on Google for five years for Moroccan tiles after I had spent just three hours working on his website. In the last year or so, they have dropped due to a website redesign; I suggested a fix to them, and once again, they are back on page one.
SEO for Tantric Massage
Once I was asked to teach a group of ladies who offered Tantric massage to clients to optimise their website. Now they are saving over £600 a month (or a couple of clients) by not needing an SEO consultant to do their optimisation.
They were number one for various London based terms and asked me to return to them as they were so impressed with me! I am one of only a handful of men who walked out of a knocking shop with more money than went in!
For years I have had to clean up websites built by others; now, I have decided to offer a web design service. As with the WTF SEO service, this will be cheap; I hate that word; affordable to any small business or person.
The best thing about the web design service is; an SEO builds websites with design skills rather than a web designer with little, none or outdated SEO skills.
The WTF SEO Consultancy has now started work on a series of cruise ship-related websites. These sites are for use by a client in the travel industry to help them or instead try to help them gain leads.
I made some changes to the title tag for WTF SEO, and it has caused a slight drop in the search engines; this only shows how easy it is to mess up search results when you are just messing around! However, I now tend to use this website to help me understand what will work for you. The drop in rankings for WTF SEO is now corrected…
Contacting WTF for Consulting Purposes
You can now contact WTF SEO for consulting purposes, or any other reason via the contact page. If you would like to discuss anything associated with the consultancy, go ahead and fill it in.
The niches mentioned above are a sample of those in which I have worked. Saying that SEO is nigh on the same for all terms, I am confident that whatever you do, I can help.
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